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What We Do

​Kalderra is a Healdsburg-based nonprofit Connecting Healdsburg through Arts and Culture. Providing services and support for Healdsburg's many cultural events, art galleries, performing arts venues and creative spaces.​

 

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The Healdsburg Culture Crew ​

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A Volunteer Hub for Cultural Arts events

  • ​Database and input system for volunteers to enroll in the Healdsburg Culture Crew 

  • A multi-generational and multi-cultural volunteer bank to staff local arts events
  • Supports arts and cultural events as requested
  • Volunteers from Healdsburg High, Senior Center, Enso Village, Arts community
  • Database to match volunteers, availability, contact information, interests, etc. with volunteer opportunities
  • First project, Design Healdsburg October 1-4, 2026

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Provide Promotional Support and Materials for Art Nite​

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​ART NITE HEALDSBURG is dedicated to promoting art and creativity in Healdsburg. The mission is to provide a platform for local and visiting artists to showcase their work and engage with the community. Through events and initiatives, Art Nite aims to foster a thriving arts scene that enriches the cultural fabric of Healdsburg.

  • Led by Gallery Owners from The Lori Austin Gallery, Gallery 300, The Erickson Gallery and The Rena Charles Gallery
  • Monthly open gallery walkabout on the first Thursday of April to December
  • “Passport” connection to restaurants
  • Help Create Monthly Event Themes
  • Promote Events and drive attendance
  • Develop a tracking system to inform attendance
  • Ultimately provide permanent signage and reusable balloons for the 20 participating galleries

 

Arts Communication Hub​

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​Kalderra will work with Healdsburg’s A&CC and city staff to help manage the Arts and Culture communication hub for Healdsburg.

  • Website for info on events

  • Social Media promotions

  • Press Releases and listings on press, city and county calendars

  • Automate input from other calendars/sites

 
Arts “Marquee”or Kiosk​
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 With Chamber and City, create public digital signage for all upcoming events 

  • Create ongoing input from various sites

  • Continuously monitor, filter and update

 

Art for Everyone​

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​Annual community art showing in February, open to all

  • Public participation in selecting pieces for recognition

  • Coordinated by Rena Charles Gallery

  • Promoted and staffed by Healdsburg Culture Crew volunteers facilitated by Kalderra

 

artSPACE Healdsburg​

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 An international architectural ideas competition to be held in the Spring of 2027

  • The artSPACE Healdsburg architectural competition invites architects and designers to explore the intersection of art, culture, and history by creating a visionary place that immerses residents and visitors alike into the broad spectrum of arts that Healdsburg has to offer.

  • Building to feature: gallery, black box space for music and dance, maker spaces, artist studios, outdoor sculpture garden and gathering spaces.

 

Design Healdsburg, produced by Design Bay Area​

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Design Healdsburg is a series of events for industry professionals focused on Interiors, Architecture, Landscape, Lighting and Art which will take place at various locations in Healdsburg, California annually.

  • Events will include Winery, Hotel and Home Tours as well as Panel Discussions, Meet-ups, Open Studios and Receptions.

  • Kalderra is a Community Partner for the 2026 event

  • Kalderra Board members Rena Charles, James Munden and Jonathan Pearlman are Design Ambassadors for Design Bay Area, planning and coordinating many events for each year’s program

  • Kalderra’s volunteers with the Healdsburg Culture Crew will provide volunteer support throughout the event

  • Design Healdsburg is an annual event taking place this year from October 1 to 4

 

Startup Branding and Materials​

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 ​As part of our evolution to a project-based organization

  • We have engaged Dow House to work with us on updating our brand

  • Kalderra Healdsburg will have a new website created on Square Space.

  • We will upgrade social media and communication vehicles with new brand

​Potential Future Projects

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Railroad Bridge Art Projects

The historic Railroad bridge that crosses the Russian River from the South Entry of Healdsburg is scheduled to be removed by SMART in order to build a new railroad bridge and a pedestrian and bicycle crossing. The city is considering providing some of these remnants to artists to make public sculptures.

  • New Project under consideration in partnership with the city and A&CC

  • Provide remnants from the Healdsburg Railroad Bridge to community artists to create work that can be displayed in the Historic Cultural Arts District walking tour and throughout Healdsburg and other locations along the Sonoma Marin rail line.

  • Very early concept stage, need exploration with the city and commission

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History Walk (2027-28)

  • The story of Healdsburg in outdoor signage

  • Wayfinding and informational signs along the Foss Creek Pathway

  • Historical and culturally significant timeline of the city’s evolution

  • Heritage artifacts and art including art from Railroad Bridge

  • Healing activities and celebrations for the community to be incorporated into the design

  • In partnership with the Healdsburg Museum and Historical Society, the California Indian museum and other local historians.

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District Branding (2027-28)

  • Community, city and stakeholder input for naming the district and defining boundaries.

  • What is the district called, how will it be represented, graphics, publicity, branded wayfinding signs throughout the district areas.Partner with the A&CC, Chamber and City for funding

  • District Marketing strategy, city, county, state, national and international outreach plans  

  • Incorporate QR codes into cultural assets that inform the public and honor the heritage

  • Develop advertising and marketing strategy in publications and at SMART train depots, highway signage, etc.

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​CAC District Application (2028-30)

  • Create District applications including asset inventory, map, letters of support, etc.

  • Prepare community for CAC visit

  • If designated, launch CAC branding and marketing tools

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